AI creative system
How Bosar Agency cut ad creative production from days to under an hour
An AI consultancy’s own ad production had become a bottleneck: days per cycle and only a handful of variants. We built an AI creative system that researches, writes, designs and packages ten launch-ready ads from a single brief.
- < 1 hrbrief to review-ready ads
- 10variants per brief
- 3placement sizes per variant
About the client
Bosar Agency is an AI systems consultancy in Kraków, Poland, building production automation for growth-stage businesses that need to move faster than their in-house teams can.
Holding itself to the standard it sells, Bosar decided to rebuild its own ad creative process rather than hire more designers and copywriters.
The challenge
- Days from brief to live campaign
- Only a handful of testable variants
- Copy written without live audience research
- Quality depended on who was available
Each cycle meant briefing a copywriter, waiting, iterating, then briefing a designer for every size. UTMs were tagged by hand and assets uploaded one by one. Brief to live took days.
Without structured research, copy missed the specific pain points that make performance creative work — and with no system, quality and speed varied with whoever was available.
The system we built
How it works.
AI creative system: what comes in, what the AI does with it, where people stay in control and what goes out.
Comes in
- One creative brief
AI creative system
- Live market research agent
- 10 copy variants per brief
- UGC-style image generation
- Auto-resizing per placement
- UTM generation
Human in the loopOne review queue to approve
Goes out
- Feed, Story and Reel assets
- Creative library log
- Push to Meta Ads Manager
Step by step
What we built, in order.
Shipped in 4 weeks, with weekly demos on real data along the way.
- 01
Research first
The moment a brief arrives, a research agent analyzes the product, competitors and current audience pain points from the live web.
- 02
Ten real angles
A language model turns that research into ten distinct variants — each with its own pain point, UGC-style hook, headline and primary text.
- 03
Matching creative
An image model generates matching visuals, automatically resized for Feed, Story and Reel.
- 04
Ready to measure
UTMs are generated per variant and everything is logged to a creative library.
- 05
Approve and launch
A single review queue lets the team approve and push straight to Meta Ads Manager.
Results
What changed.
- < 1 hrfrom brief to review-ready assets, down from days
- 10launch-ready ad variants per brief, each with a distinct angle
- 3placement sizes generated per variant automatically
- 100%of variants tagged for attribution from launch
What this means for you
Creative testing is a volume game. AI turns one brief into a full test matrix, grounded in real research, in under an hour.
Built with
- Research agent
- Large language models
- Image generation
- Creative library
- Meta Ads Manager
