How Darfoor Law Firm captures and qualifies every lead, 24/7

About the client

Darfoor Law Firm, P.A. is a Florida personal injury practice founded by attorney Kweku Darfoor, Esq., operating as The Injury Advocates. The firm handles accident, malpractice and wrongful death matters — cases where the quality of the first conversation can decide whether a case is won before it begins.

An active presence on Instagram, Facebook and TikTok generates a steady stream of inbound interest, often from people reaching out in the hours after an injury: distressed, time-sensitive and evaluating several firms at once. That demand is an asset only if every one of those people gets a fast, competent answer.

The challenge

• Calls and DMs after hours waited until the next business day
• Manual, inconsistent intake that created duplicate records
• Unqualified leads consuming attorney time
• Missed calls with no follow-up, evidence scattered across inboxes

Potential clients reached out through DMs, comments and calls at all hours, and most went unanswered until the next morning. In personal injury, a prospect who does not hear back within hours calls the next firm on the list.

Intake itself was manual and inconsistent. Staff collected details by phone and re-keyed them by hand, producing duplicate records that distorted the pipeline. With no consistent qualification framework, out-of-state callers, already-represented claimants and cases outside the practice area regularly reached an attorney.

Missed calls had no follow-up — no SMS, no callback, no record. Evidence arrived in personal inboxes with no naming or link to the right lead. Each channel — two Instagram accounts, Facebook, TikTok and the phone — was its own silo.